Social Media Public Relations Specialist - (Pala, CA)

The Social Media Public Relations Specialist seeksout and encourages digital influencers, media, and press to share the fun and excitement of Pala Casino Spa & Resort.This position researches and reports digital media coverage of other casinos in Pala's Market, to get as much digital media coverage as possible to Pala Casino Spa & Resort.Identify, develop and execute communications strategy for key media contacts and customer references.Solid background with social media including blogs, vlogs, Snapchat, Facebook, Twitter, etc.Develop a digital PR communications plan including strategy, goals, budget and tacticsDevelop media relations strategy, seeking high level placements in on-line mediaCoordinate all digital public relations activitiesLeverage existing media relationships and cultivate new contacts within business and industry mediaManage digital media and influencers inquiries and interview requestsCreate content for digital press releases and byline articles & contentMonitor