Senior Digital Marketing Specialist - (Oldsmar, FL)

Job summary Help us grow our sales and market share through lead generation, paid search, retargeting campaigns and social media advertising, as well as scaling affiliate marketing for our growing KelbyOne memberships and live event sales. Grow inbound marketing and lead generation campaigns and conversions. Manage affiliate marketing program, analyze traffic, sales and sourcing to help reach new audiences and potential members and attendees as well as retain our current customers. Staying up to date on trends , exploring media alternatives, and making recommendations to optimize the media strategy will be a part of the role as well. Job duties: :Working with management to establish digital media goals, objectives, strategies and budgets. :Research, develop and implement a strategic media plan for each channel, including but not limited to: Paid Search, Display, Social Media, Blogs, Sponsored Placements and other various digital platforms as needed.