Search Specialist - (Chicago, IL)

Summary : Under the guidance of Media Management , the Search Specialist position is responsible for developing paid search objectives and strategies for a designated client base. The position is accountable for the development and execution of paid search campaigns , projects , and all optimization and reporting . The Search Specialist will i nteract with the media department , internal integrated team, clients, and media partners. Required functions : Brings an established level of digital forward thinking and innovation to media plan development, ensuring plans deliver against evolving media landscape. Manages up to Associate Media Director as strategic paid search lead on client business, helping deliver results oriented outcomes. Stays on the forefront of paid search trends and looks for opportunity within marketplace, bringing forward proactive ideas and solutions. Has solid understanding of assigned client business verticals, objectives and strategies.