VP of Acquisition & Brand Marketing All Access - (Burbank, CA)

Essential responsibilities Drive brand awareness: Set the go to market strategy for new original shows with cutting edge cross-channel launch campaigns that generate buzz and interest to tune in, partnering with cross-functional publicity, social, editorial and marketing teams. Lead creative for branding CBS All Access product overall including segmentation and positioning CBS All Access relative to other services in the marketplace. Lead launch of CBS All Access in new International markets Subscriber acquisition marketing: Develop cutting edge cross-channel launch campaigns for original series and exclusive content. Plan and oversee execution of acquisition campaigns to drive subscriber growth across direct-to-consumer on-line and offline marketing channels including, CBS web sites, Email, Paid Search and Display, On-Air, Out-of-home, Connected Devices, Events/Activations, Social Media, Mobile, and more. Develop new ideas to test and optimize response rates and P&L.