Marketing Analyst - (Franklin, TN)

JOB OVERVIEW The Senior Marketing Analytics Consultant will assist in building Aetna Senior Supplemental Insurance's marketing analytics capabilities through datamining, connecting our marketing programs together, and linking customer data across multiple systems. Through these efforts, this consultant will make recommendations to improve technology systems, optimize marketing programs, and build customer loyalty across our multiple customer background functions. Fundamental Components: *Builds marketing analytics and reporting capabilities for our business unit. *Crosses B2B as well as B2C worlds, focusing on engagement and retention. *Optimizes marketing and customer service programs via data analysis and tests. *Implements campaign management framework and other standardized processes (eg. reporting), including data quality, in order to ensure successful execution and continuous improvement of marketing campaigns and initiatives.