Principal Industry Marketing Manager, Global Financial Services Practice - (Cary, NC)

Overview Principal Industry Marketing Manager, Global Marketing Practice (Financial Services) Summary Uses their extensive business domain knowledge and networks to drive strategic industry marketing and sales enablement in the Banking markets. The Industry Marketer creates and delivers credible and unique viewpoints to differentiate SAS in the market and actively works with product lines, product management, field marketing, global alliances and sales units to enable regional marketing, channels and product readiness and sales enablement. The Marketer creates positioning and messaging and content for the banking market to support web properties and customer facing collateral. Supports sales units with strategic planning and individual sales opportunities and sales cycles as required. Seen as a thought-leader and acts as a SAS for Banking spokesperson with external audiences including SAS clients, industry analysts, press and academia.