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Digital Media Buyer - (Farmington, CT)

We are seeking a Digital Media Buyer to join our team full time. You will collaborate with the media strategy team in the planning of digital media programs and be responsible for overall media placement, including traffic sources such as Google, Yahoo!, Bing, Facebook & FBX, and Display/Mobile, Video via Demand Side Platform (DSP). You will be involved in the entire campaign life-cycle from media planning to optimizations & reporting. Responsibilities: Participate in digital strategy and media planning meetings Create digital ad campaigns across display, mobile, social, search and emerging media from ideation to execution Analyze the ongoing performance of in-flight campaigns and recommend and implement optimization strategies to meet ROI metrics Create detailed reports of campaign performance on a monthly basis Negotiate opportunities with new and current media partners Improve on media products and processes


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Posted in Farmington, CT, Manufacturing
From Jobs2Careers - 1 month ago