Brand Manager, Product (Delicatessen Services Co., LLC) - (Sarasota, FL)

The Brand Manager on the Product Marketing team will be responsible for developing brand strategies and tactics that support Boar's Head Brand as the premium leader in the marketplace. The Product Brand Manager will play a key role in developing and testing new products and innovative marketing solutions with the expectation that they can be replicated nationally as resources and opportunities are available. Essential Duties * Develop and articulate the vision for a new product. Champion the product from idea through national rollout. * Define product and package attributes and benefits for R&D development focus. * Work cross-functionally to develop go-to-market strategies and tactics. * Lead the development of package graphics, sales material and marketing support for new items. Provide direction and oversee creative design/copy development with internal Creative Services Team and/or outside agency resources.