Digital Marketing Analyst (Libertyville,IL) - (Libertyville, IL)

The Digital Marketing Analyst is a new role for the Brand, Digital and Analytics team. The analyst will work as part of the Brand & Social Marketing and Corporate Web teams to develop insights and KPIs that increase our understanding of the role and value of digital channels, and lead to continual improvements with a test and learn approach. In addition to managing day-to-day web and social analytics needs, the analyst will also partner with other corporate communications teams and functions like Storylab, corporate responsibility, therapeutic areas and talent acquisition to report on campaign performance and develop insights that support AbbVie's strategic business objectives, image and reputation, and enhances stakeholder perception and competitive position. REPORTS TO: SENIOR DIRECTOR, Brand and Social Marketing (with dotted line to Director, Corporate Web) PRIMARY JOB FUNCTION: