Data Scientist, Marketing Analytics - (Allentown, PA)

Job overview: Data Scientist, Marketing Analytics ? Location: Allentown, PA ? Salary: Commensurate Upon Background ? Type of Position: Contract-Hire OR Full time Permanent ? Hours: 8:30-5:30 + overtime as required ? Commute Qualifications: Must be able to commute to the office every day. This is not a remote position. Our client, an award winning marketing and technology agency is hiring Data and Analytics professionals to join their growing team. These key positions will help to drive customer retention and acquisition. A strong attention to detail, and expertise to work in a fast-paced environment are a must for these unique opportunities. Required responsibilities: ? Develop marketing response models (for marketing and lead generation) using a mix of external demographic and internal customer behavioral data. ? Develop and implement response models for use in marketing campaigns and evaluate their effectiveness, using traditional validation and measurement techniques as well as A/B testing.