Bankcard LOB Director - Consumer Credit Card - (Cincinnati, OH)

GENERAL FUNCTION: Manage bankcard products in order to drive sales, growth, penetration, and profitability. Develops longterm product plans, focusing on customers, competition, profitability, product life-cycle, and service considerations. Works closely with business partners in developing enhancements, new product concepts, and preparing initial designs. Coordinates the activities of all corporate areas necessary to bring the product to market, develops financial operating plans, projects profit and loss, and is charged with achieving annual sales objectives for assigned products or areas.ESSENTIAL DUTIES AND RESPONSIBILITIES:* Manage the rollout of new bankcard products and/or product enhancements and functionalities.* Work with Finance and manager on analysis of historical financial reporting, projections of financial results for future periods and annual budgeting.* Conduct annual review of forms