Director Marketing and Community Affairs - (Fresno, CA)

Director – Marketing and Community Affairs ABC30 KFSN-TELEVISION, the Walt Disney Owned TELEVISION Station in Fresno, is looking for an experienced Marketing leader to oversee the implementation of the ABC30 KFSN-TELEVISION Marketing strategy, including campaigns, events, digital marketing, and Community Affairs. This job requires knowledge of data-focused, audience-based brand development and design, content creation, social media marketing, background with sales promotions, community outreach programs and influencer marketing. Must be a team member, motivator and well versed in digital promotions/marketing in a high energy, ever-changing environment. RESPONSIBILITIES: Manage the ABC30 brand on all platforms through the development and execution of innovative creative and marketing campaigns Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement and emotional connection to the ABC30 brand, content and talent