VP of Research - (Reston, VA)

Company is disrupting the marketing and advertising landscape with cutting-edge technology that gets to the heart of ‘why’ consumers do what they do and the products, companies and causes they support. In a perfect world, consumers would only receive marketing messages that matter to them. They’d be more receptive—and happier. And organizations spending marketing and communications dollars would be ecstatic about making marketing investments that perform better and reduce wasted spending. Company is leading the charge into a more sophisticated future for marketers – 1 in which we know not just basic demographic attributes about consumers, or behavioral actions they’ve taken, but a world in which those characteristics are linked to data that describes “why” consumers make the decisions they do. We have pioneered the collection of the core values & motivations, psychological drivers, and other Psychographics in the digital world that describe the “why”.