Director of Membership & Marketing - (May, TX)

The Gerontological Society of America seeks an individual to direct the day-to-day oversight, planning, implementing, and executing of the organization's strategic membership and marketing plans to ensure member engagement and growth. Develop and apply data driven plans for member recruitment, retention and engagement strategy. Responsible for marketing materials that support membership, annual scientific meeting, special events, publications, professional affairs/policy, products, and services directed to members, customers, markets and industries. On an ongoing basis, evaluate effectiveness of strategies, services, materials, benefits and policies. Serves as primary liaison to the Membership Groups (Sections, ESPO, AGHE, etc.) following governing policies and procedures. Direct the daily operations of the Membership function. Continuously monitor satisfaction with membership services, primarily through feedback, to detect and correct any dissatisfaction with services.