Search Engine Marketing Specialist - (Menomonee Falls, WI)

It is our people behind life's passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you've found your fit. Have what it takes? Join us. Required responsibilities: Lead the implementation, optimization, ongoing management and ROAS of all paid search advertising. Translate top-level marketing objectives into an attainable SEM strategy. Manage PLA & Shopping campaigns across multiple publishers. Manage intelligent retargeting lists and implement ads to recover, cross-sell and up-sell customers. Create and optimize ad extensions across mobile, tablet and desktop applications. Investigate new products, enhancements and technology across the paid search landscape and determine which can add the most value to the business.