Director, Insight Marketing - (Fort Lauderdale, FL)

Overall Objective As we grow and scale our business, we are seeking a leader who can define, scale, and deliver on the analytics and insights necessary to drive the business. Reporting to the VP, Group Digital Director, the Director, Insight Marketing will play an integral role in transforming the way that the team accesses, understands, and reacts to data. By tackling complex data sets, you are somebody that thrives on uncovering meaningful trends and presenting insights in a digestible way across all levels of the organization. You will manage the strategic data, analytics and Measurement Framework development. The required responsibilities of this position are to collaborate with the agency executive team and client leadership team to establish key business strategies, design learning/test plans, establish and report on key multi-channel performance metrics and develop segment-level Audience Targets.