Web Insights Analyst - (Fort Lauderdale, FL)

Overall Objective The Web Insights Specialist works closely with the Associate Technology Director to leverage and apply data to drive client's business, marketing and customer background. The Web Insights Analyst will assist with the measurement and analysis, and uses an array of tools to glean insights for the execution of best in class digital marketing strategies. Responsibilities Function as analytics lead pertaining to all digital marketing across paid, owned & earned channels including Social, Search, Display, Email, Web & UX Develops measurement plans to ensure programs are data-driven and show return across various objectives Analyze large data sets through advanced segmentation and visualization methods to surface simple and digestible insights Provide thoughtful strategic recommendations grounded in digital industry knowledge and backed by quantifiable findings Advise on implementation / ad ops as a means of collecting necessary dimensions and metrics Key skills Qualifications: one years of