VP Account Planner - (New York, NY)

Responsibilities: Proactively works as a core team member together with Account, Channels and Innovation, Medical and Creative Team on each brand. Provides a deep understanding of the behaviors, drives and motivations of the target customer and the brand and ensures both are top of mind throughout the entire strategic and advertising development process Uncovers customer insights and identifies strategic opportunities based on these insights Identifies brand equities, personality, and positioning Takes the lead writing the Creative Strategy Briefs the Creative Team Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials) Perseveres in nurturing and championing the “big creative idea” Understands and champions “the Brand” Responsible for the Research function internally Builds a strong day-to-day partnership with clients and research colleagues on each of the brands Gives research input into design of qualitative and quantitative