VP/ Director, Marketing Science - (New York, NY)

The VP, Director is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, web siteor on-line background analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. In this role, the VP, Director may oversee the development of relational or operational databases, customized applications, and proprietary software, often in conjunction with analytical modeling tools. The VP, Director will lead a team responsible for a portfolio of products, brands, and enterprises. The nature of engagements will be quite diverse, likely ranging from operational analytics including measurement, data visualization, and dashboarding, to more advanced analytics such as marketing mix modeling, simulations, network analysis, etc. This position also plays a key role in developing and managing systems to support client interactive efforts.