Manager, Digital Marketing - (New York, NY)

OVERVIEW At Foot Locker it is our vision to be the leading global retailer of athletically inspired shoes and apparel. We want to fuel a shared a passion for self-expression, create unrivaled lifestyle experiences for our consumers and be at the heart of the sport and sneaker community. The Manager of Digital Marketing will plan, develop and manage customer acquisition strategies to test new marketing channels and turn them into consistent, reliable drivers of actionable traffic, new customers and revenue. You will use your understanding of incrementality and a customer's total path to conversion to make analytical decisions that generate measurable customer and sales growth. RESPONSIBILITIES Manage a customer acquisition marketing budget, define and deliver on goals, objectives, and KPIs, meeting Return on Ad Spend (ROAS) and Customer Acquisition Costs (CAC) to profitably acquire customers.