Director of Public Relations - (New York, NY)

The Director of PR is responsible for developing and maintaining relationships with womens, mens and children s media, as well as entertainment media to secure meaningful press coverage across brands. More specifically, ensuring relationships with domestic and international mass and luxury media. Additionally, creates and executes effective national and global press strategies that align with core values of each brand.Partners with the Director of Digital Content to secure and develop effective brand awareness strategies, activations, events and partnership opportunities while maximizing results of each initiative based on concept execution, attendees and surrounding press. The Director of PR is also develops and oversees all communication materials of the PR department. For all brands, as well as corporately, also directs event and press-related qualifications. Manages PR Manager, PR Coordinator and PR Assistant.