VP Public Relations Lifestyle (Nautica, Juicy Couture, Aeropostale and others) - (New York, NY)

Reporting directly to the EVP Marketing, the VP Public Relations Lifestyle spearheads all public relations and communications directly supporting Fashion, Luxe, Streetwear and Active brands within ABG s award winning portfolio. The VP Public Relations Lifestyle is an influential leader who drives PR and communications strategies via cross-functional integration and process. This role embraces strategic planning and execution, oversees brand messaging and drives breakthrough initiatives that move the needle. Working closely with the EVP Marketing and the Lifestyle PR team, the VP Public Relations Lifestyle oversees and fosters connections between ABG s Lifestyle brands and key media outlets including: trade and consumer press (broadcast, digital, print, etc.), influencers, events and tradeshows, product seeding and gifting, brand collaborations, etc.